Crucial Media

We are a team of talented software developers, strategists and entrepreneurs who enjoy delivering in the clutch for high-profile and high-risk initiatives that can’t fail.

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Founders Why - Scott Silvi

Every founder of every company should start with why. Why are you embarking on this crazy journey of entrepreneurship? Why this specific company at this specific time?

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Automagical Acquisition

Founder and Crucial President Scott Silvi founded Automagical in 2016, a product company focused on converting blog posts to marketing videos. It was acquired by Verblio in November of 2018.

Press Release

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Lighthouse Projects

Scott Silvi breaks down the baffling series of events that led to Hertz filing a lawsuit against Accenture for $32M. He then explains what a Lighthouse project is, and how it could have prevented this debacle.

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