Hospitality

The Industry

170,000-person hospitality company

The Challenge

Mobile business was growing exponentially while online business was stagnating. Differences between the mobile and online platforms were growing, creating challenges in rolling out new features across digital channels. In addition, the organization was feeling the strain of having to manage content for their growing portfolio within an antiquated CMS and presentation platform.

Our Action

  • Helped the organization set goals for target future architectural state
  • Consistently championed the change and promoted the value within the organization
  • Lead Proof of Concept and Proof of Technology initiatives
  • Lead Lighthouse Initiative from design to delivery
  • Created a center of excellence to ensure adoption and sustainability

The Impact

Technical organization went from deploying twice monthly to several times daily, dramatically decreasing time to new functionality for their customers. Automated testing capabilities were matured, and the broader digital organization was able to scale out from an initial single pod to a current state of eighteen! Crucial’s involvement helped guide the organization on best practices from a technology, organizational and cultural perspective that will carry forward for years.

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Vancouver, WA 98660